The long awaited Daisy Lowe for Louis Vuitton swimwear ad campaign has finally been unveiled. It was shot in Miami and shows the British model posing in pieces with prints designed by Takashi Murakami. Plenty of accessories such as coloured eyewear, stacked bangles and lust-worthy bags were also featured with the colourful swim separates and cover ups. The collection is called Cosmic Blossom and has a more youthful feel to the classic LV style we're used to. Do you dig it?

The Marc by Marc Jacobs girl has outgrown the quirky prints and youthful silhouettes she once relied on, and instead, turned to more mature stripes and knee-length hemlines as the basis of her Winter wardrobe. This collection was filled with military-style basics including a sea of army green jackets, canvas satchel bags, utility shorts and cotton drill pants.

Zippers were the detail of choice, featuring on pants, jackets and pockets, while brown and leather belts kept everything in place. The menswear mirrored the womens range, with checks, thick striped knits, and surplus-style jackets looking equally as impressive for both sexes. As a whole, this collection can seem a little same, same, but delve a little deeper and I'll guarantee you'll be hooked on these overhauled wardrobe staples. I certainly am.

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How do you jazz up an evening outfit and keep warm at the same time? Why you throw a fluffy sweater over it, of course! Marc Jacobs has the uncanny ability to add an element of cool to everything he creates, almost as if by accident. Here, for his Fall '10 show, he displayed ladylike pieces in earthy tones which have officially marked the return of unashamed sophistication.

Jacobs sent models down the runway in demure knee-length dresses with sequin details and subtle bow-shaped beading, while floor-length evening gowns were dressed down with chunky knitted jumpers. Textures such as fur and shearling featured on most cover-ups, however tailored suiting and structured separates were kept fuss-free and simple. The accessories, as always, stood out, as kitten-heels and shaggy bags replaced anything oversized or chunky. I've got two words to say about this collection folks: me likey.

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Because we're giving you heaps of additional reading material (not to mention endless new looks to perfect and Wish List must-haves) during our 2010 Fall New York Fashion Week coverage, we thought we'd sweeten the deal for you. See, we're nice like that.

We're giving you the chance to score yourself a Marc Jacobs Daisy 50ml fragrance (valued at $90). As in the Daisy. One of the only scents on the face of the earth that doesn't need the designer/brand name's prefix. It's that much of a cult.

All you have to do today is share with us in the comments section which celebrity's style you admire most, and why! I'm tossing up between Kate Bosworth and Margherita Missoni....hmmm.

Stay tuned next week, we'll be giving away Narciso Rodriguez for Her and Kate Moss Vintage!

Terms and Conditions apply.

THIS COMPETITION IS NOW CLOSED.

Because we're giving you heaps of additional reading material (not to mention endless new looks to perfect and Wish List must-haves) during our 2010 Fall New York Fashion Week coverage, we thought we'd sweeten the deal for you. See, we're nice like that.

We're giving you the chance to score yourself a Marc Jacobs Daisy 50ml fragrance (valued at $90). As in the Daisy. One of the only scents on the face of the earth that doesn't need the designer/brand name's prefix. It's that much of a cult.

Starting today, every day through Monday, 15 February on Bella and Sunday, 14 February on Fab, we've got one to give away. All you have to do today is share with us in the comments section the very first designer purchase you ever made! Too easy, right?

Stay tuned next week, we'll be giving away Narciso Rodriguez for Her and Kate Moss Vintage!

Terms and Conditions apply.

THIS COMPETITION IS NOW CLOSED.

Sorry A-listers, your presence is simply not welcome at the Marc Jacobs show this year. The designer's business partner, Robert Duffy, has revealed to Style.com that "they're not into the celebrity thing," with Lady Gaga and Madonna making surprise appearances at last year's show. "She [Madonna] came backstage and I was like, "What do you do with her now? You know what I mean? Because it's not like she was invited. She just called and said she was coming, and we weren't holding the show for her. She just came and that was it."

While there is no denying celebrities draw a huge amount of publicity for attending shows, it's nice to hear a designer shun the celebrity spotlight and just focus on the clothes. Do you think this is a step in the right direction?

If it wasn't for the tell-tale sign of a tattoo print, I'd be inclined to think both these handbags were by Marc Jacobs. The peeps over at MJ headquarters seem to agree, with a lawsuit in the works for trade-dress and trademark infringement against Ed Hardy designer Christian Audigier. According to the Jacobs camp, the nylon tote bag's "size, shape, colour or colour combinations, product design, texture, and selection and arrangement of materials and accessories" are a little to close to the Marc by Marc Jacobs signature design for their liking. The bags are being deemed as "confusingly similar" in the suit, do you agree?