
You can imagine the expense of running a store on a busy street in New York City, so nothing screams "success!" like upgrading to a bigger space — and that's exactly what's happening for Zimmermann in September this year. The popular Australian brand will move their flagship store to a bigger premise around the same time that their pretty wares will hit the catwalk for New York Fashion Week. The new flagship, located on Mercer Street, will become Zimmermann's biggest store worldwide and be nestled amongst other big names like A.P.C, Phillip Lim, Alexander Wang and many more. Aussie brands cracking the global market? Check!
Where the Fashion People Play: An Insider's Guide to Sydney
Some of the world's most successful fashion and business entreprenours have descended upon Sydney. Lured not by the sparkling harbour nor the promise of cuddling a koala — these industry leaders will be sharpening their understanding of the key trends, innovations and collaborations in the world of luxury fashion at today's Bespoke summit, presented by the Australian Financial Review. Representatives from Mr Porter, J Brand and Saturdays Surf NYC will be speaking alongside a stellar line-up of local success stories; including Sarah-Jane Clarke and Heidi Middleton from sass & bide, Ana Maria Escobar from Oroton, Karen Walker from (funnily enough) Karen Walker and Nicky Zimmermann from Zimmermann.
In an effort to supply our stylish international guests with a concise must-do list, we picked the brains of these homegrown heroes; asking for their favourite places to eat, shop, drink and dance in Sydney. Step inside to get a true fashion insider's guide to Sydney.
Hosted at the Sydney Opera House, Bespoke will run from 10am until 6.30pm on Thursday the 16th of May. Tickets cost $795, and can be bought here.
1st Look: Zimmermann's Exclusive Net-a-Porter Collection
Following in the stylish footsteps of Proenza Schouler, Zimmermann has collaborated with luxe e-tailer Net-a-Porter on an exclusive capsule collection. Utilising the iconic botanical prints from their Summer 2013 Swim collection, the local label has produced a line of incredibly cute floral print board shorts — set to hit the e-shelves tomorrow. The shorts come in two lengths; a shorter retro-inspired length and a longer manstyle short. The boardies will retail for approx $210 AUD and approx $220 AUD respectively. Step inside to get your first look here.
2013 Mother's Day Gift Guide: Last Minute
Now, we're not here to admonish you — but if you haven't sorted out a gift for mum you might want to get your skates on. Mother's Day is this Sunday, remember? We've scoured the online stores of our favourite (national) chain stores so that you can simply do a quick after-work/Saturday morning dash. The following present ideas are generic enough (in a good way) for any mum, whatever's she's into. But if you want to get specific you should also check out our carefully edited gift guides for the Label Lover, Minimalist and Ladylike types. C'mon, don't delay. Time's-a-tickin'!
Sale Guide: Camilla and Marc, Zimmermann, sass & bide, KIRRILY JOHNSTON, Alannah Hill and more
Camilla and Marc Melbourne Winter Warehouse Sale
When: 10am-6pm Thurs 18th, 10am-6pm Fri 19th, 10am - 5pm Sat 20th and 10am - 4pm Sun 21st
Where: 7 Claremont Street, South Yarra, VIC
What: Sale on previous seasons and one-off samples
sass & bide Sydney Warehouse Sale
When: 12pm - 9pm Thurs 18th, 10am - 9pm Fri 19th, 10am - 5pm Sat 20th and 10am - 3pm Sun 21st
Where: Byron Kennedy Hall, Entertainment Quarter, 122 Lang Rd, Moore Park, NSW
What: 50 - 70% off some of their most sought after styles
KIRRILY JOHNSTON online warehouse sale
When: Now until Wed 24th
Where: Online
What: Summer 12/13 pieces reduced by an additional 20%
Zimmermann Brisbane Warehouse Sale
When: 8am - 7pm Thurs 18th and 8am - 6pm Fri 19th
Where: GPO Hotel, 740 Ann Street, Fortitude Valley, QLD
What: Up to 80% off clothing and swimwear collections
Fashion's Elite Close Out MBFWA And Welcome Elle!
This year's Mercedes-Benz Fashion Week Australia was closed out in the most stylish of ways last night — with a runway party to welcome Elle magazine to the Australian media fold. Lara Bingle, Gracie Otto, Sam Worthington, Jesinta Campbell (and many more stars) joined newly-appointed editor-in-chief, Justine Cullen — formerly of Shop 'Til You Drop magazine — as she officially launched the magazine with a runway show featuring designs from the likes of Collette Dinnigan, Josh Goot and Zimmermann. Model, singer and TV presenter Erika Heynatz also joined the party — she took to the runway to sing Kylie Minogue's "Confide In Me" in French, to loud applause. Elle Australia's first issue will be on sale in late September; in the meantime, check out all the pictures from the extravagant welcoming party!
Inside Her Suitcase: Jenny Fuchs, Shopbop Fashion Buyer
We're in the thick of all things Mercedes-Benz Fashion Week, and we're keeping a keen eye on visiting international style-setters and bloggers. Most important are the buyers who turn up hoping to spy cool new threads and trends to adopt — and this year Shopbop, one of our most visited shopping sites, has its team on the ground here in Sydney. New Yorker Jenny Fuchs is one of Shopbop's fashion buyers, and we asked her to tell us what she brought with her for the trip. In here, you'll find a totally wearable compilation of easy dresses, cool bomber jackets and a colourful clutch — all from a mix of Aussie and international designers. See the pieces (and shop them!) in the gallery, and have a read of Jenny's thoughts on MBFWA.
- On what she's excited to see: I love all the swim shows — they have such a fun vibe! Plus seeing all the Aussie bloggers — their style is amazing and they always represent what’s new from Australian designers.
- Last year's MBFWA: It was a whirlwind! We met so many new designers that are now on our site.
- Australian style: Easy and fun, but still chic — items that can go from the shows and market appointments to a dinner down at Bondi Beach.
What I'm Wearing To Fashion Week
I've got a case of the pre-fashion nerves. No, not because I'm presenting a collection nor am I walking the runway, but Alison (our POPSUGAR Health & Beauty editor), Marisa (our publisher) and myself will be spending next week basically living on-site at Carriageworks for Mercedes Benz Fashion Week Australia. And that requires some very calculated wardrobe choices. You see, we spend all day on our feet madly writing runway reviews, snapping our favourite front row looks and interviewing the industry's crème de la crème, so we need to look presentable yet feel comfortable. They'll be no peacocking for the street style snapper-pack from us! Here's how I intend to walk the cool/comfy line.
Top Ten Stylish Celebs, Editors, Designers & Bloggers To Follow on Pinterest
Got some spare time today? Then maybe it's time to get on to/update your Pinterest account. The image collaging site was made for the fashion-obsessed; allowing you to create, curate and share your mood boards online. Our favourite part of Pinterest is the ability to snoop what inspires other fashionably like-minded pinners. Looking for the perfect ballet pump? Or need searching for vintage shots of a young Kate Moss? You'll find it all on Pinterest. Step inside to see our top ten peeps to follow on Pinterest.
Sugar Shout Out: Ellen's Australia Trip, Stylish Stars, Barbara Palvin, Guilt-Free Chocolate & More!

- Australia's most stylish celebrities go all out for the 2013 Prix de Marie Claire Awards
- Alison spent five beauty-full minutes with Hungarian model, Barbara Palvin
- Lacking in energy and vitality? Fashion editor Ali went on the hunt for hers this week
- Sneak peek pictures and details of Game of Thrones season three
- First look at the stunning Zimmermann Spring/Summer 2013-14 collection
- Getting hitched? We have the perfect pink nail polish for you
- It's Easter! Here are five ways to have your cake chocolate, and eat it too







