In case you missed the memo, the first Australian Topshop store in South Yarra's Chapel Street will be open as of tomorrow morning at 10am! FabSugar is down in Melbourne and has been given a sneak preview of what fashion items are on offer, however we've been keeping a keen eye peeled to check out the beauty products! The Topshop Make Up bar is situated within the underwear section and so far we've spotted bold, bright nail colours and lipsticks for Summer, pretty pastel palettes, lip markers, crème eyeshadows and more! Step inside to take our virtual tour into the world of Topshop beauty . . .
First Look Inside Topshop Melbourne: Take The Tour With Us!
Hold on to your hats! We're taking you on a tour of the brand spankin' we-never-thought-they'd-actually-open-in-Oz Topshop store. The UK retailer is opening the doors to its 1,600 square foot flagship on South Yarra's Chapel Street in VIC at 10am tomorrow morning — but we were lucky to get a sneaky look-around today. Yes, excited is an understatement! The store sits in the iconic Jam Factory building and houses ranges from both Topshop and Topman. Armed with reader requests and a healthy enthusiasm for anything that broadens our local shopping options, we took the tour. From the amazing array of party-perfect sequinned frocks to fan-tabulous shoes, to bang-on-trend accessories, and more denim than you could poke a black Amex at, Topshop has certainly delivered. Stay tuned for our Topshop cheat sheet, as well as our exclusive interview with Topshop creative director (and ex-UK Vogue editrix) Kate Phelan, but in the meantime — take your VIP tour of Australia's first Topshop store. . .
Sneak a Peek at What Topshop Australia Has In Store...
Only two more sleeps! Until what we hear you mutter? Until Topshop and Topman open their very first Australian foothold! The UK retailer will set Melbourne's retail landscape alight no doubt, with a celeb-filled event this Wednesday evening before opening the doors to its Jam Factory flagship (situated at 500 Chapel Street, South Yarra) at 10am on Thursday morning. We'll be on deck, blogging (and tweeting, and Facebooking) to give you all the deets from ground zero to provide our dear readers with our Topshop top tips and tricks (thanks to Zara's Sydney opening, we're well trained!), so stay tuned. In the meantime, take a tour of the product (and the prices) that you can expect to see sitting in-store this week.
ALL the Details on Topshop's Melbourne Grand Opening!
All the details on the first Topshop store to open in Australia have finally come to hand — and we're guessing from the reader interest in this, the first flagship to open its doors in Oz will generate as much buzz as Zara did when they opened in Sydney. Exciting is an understatement! It sounds like the UK retail giant is going all out to impress Melbourne shoppers for the grand opening on the 8th of December, with a killer line-up of Aussie exclusives, in-store fun and celebratory extras. Read on for the details you'll need to know:

When: Doors will open at 10am, Thursday the 8th of December.
Where: The Jam Factory, 500 Chapel Street, South Yarra, VIC.
What: The first Australian Topshop and Topman store with over 1600 square feet of product, including pieces that will be exclusive to Australia during the grand opening. The Melbourne store will be the third only worldwide (after New York and London) to offer a personal shopping service.
Of Note: The first 20 shoppers in line will receive $100 Topshop gift cards each, plus every hour during the opening weekend a $100 gift card will be gifted to a lucky shopper. There will also be an in-store photo booth, complimentary Topshop makeovers, and live DJ performances. Topshop/Topman 'zines and goodie-filled totes will be randomly handed out around Melbourne during the launch.
We're most excited about: Topshop's creative director Kate Phelan (of Vogue UK fame) will be flying in for the launch.
Topshop will also be opening in Sydney in 2012.


