As the Swedish retail giant moves closer to the date of their Australian store launch (we’ve been told that will happened in the first half of 2014, but no confirmed details yet), POPSUGAR was invited for a sneak peek at the launch collection. We’ve already brought you the news that H&M will launch with an exclusive collection for Australia, and now we can confirm the capsule collection is every bit as amazing as you’ve been hoping. The capsule embodies a decidedly bohemian aesthetic, with summery party pieces at prices that will make your jaw drop — and wallet open.
In addition to the Australian exclusive capsule collection, the H&M store will launch with the international Spring 2014 collection — and you’ll be pleased to know we will be receiving exactly the same trend-driven product, at exactly the same time as all the international stores. Plus, although we’ve missed out on Isabel Marant for H&M, all future collaborations will be available in the Melbourne H&M store. We are likely to receive the ‘basic’ collections a little later than the international stores.
When you get down the dollars, the launch collection doesn't stray from H&M’s reputation for offering affordable price points, with beautiful fringed party dresses giving change from $90, and leather over-the-knee boots coming in under $200.
The full concept flagship store will open at Melbourne´s GPO and is set to be one of H&M's largest stores globally, spanning over three floors. “We are very excited to announce that we will be opening the first H&M store in Melbourne, Australia during 2014. It will be one of H&M’s largest stores globally. We look forward to bringing fashion and quality at the best price to the Australian customers,” said Hans Andersson, country manager for H&M Australia.
And the rest of Australia, don’t worry, we’ve been told Sydney is next on the list for its own H&M store in 2014 and an H&M online store for Australia is in the works. So until the store opens, enjoy this: a peek into our showroom visit with Australia’s first ever H&M collection.