Etam

If super sexy isn't your thang, there are a tonne of sweet but still alluring options on offer for the all important bridal lingerie purchase. Bride to be Lily Adridge showed off Victoria's Secret's corseted, push up, va-va-voom smalls earlier in the week, but we are just as taken with the retro-romance inspired lingerie line that French blogger Cherry Blossom Girl has collaborated with Etam. Soft cup bras, bloomer style briefs and bow adorned separates in bridal whites make a delicious underwear collection for the subtly sexy bride. Step this way to see the gorgeous blogger-cum-designer modeling her super sweet line.

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Festival hair is a tricky little thing. It's got to be cool enough to say "I'm with the band," practical enough to keep you cool all day and easy enough for you to style at 10am in the morning after what was probably a pretty big night last night. But fear not. If you're heading to Big Day Out today, or have festivals penned into your calendar already, we've got a gorgeous hairstyle that fits the bill: a flower-adorned side braid. It's something we've seen on the runways twice this week already. Firstly at Alexis Mabille and then at Etam. Now, you don't need me to tell you how to do it. Simple. Just pick a shoulder, pull your hair in that direction and braid away. Then, to add a Woodstock vibe to your style, get Sportsgirl's Blue Bell Garland ($9.95) and you can either wear it as a headband or get your craft on and cut the headband into individual bluebells (leaving a "stem") and bobby pin them into your braid. LOVE. You too?

So we got ourselves in a lather over the fine fashion folk who turned up to see the Etam S/S catwalk show earlier this morning, but perhaps you're not familiar enough with the French lingerie house to really get on the same excitement train that we were? To give you some background, we've dug up this too-cute Etam ad, featuring some trés sexy underwear-clad girls running around Paris and pinching cabs, as you do. Known for making flirty, and very French underwear, Etam is like Europe's answer to Victoria's Secret. Natalia Vodianova has designed a collaborative line with the brand, and we've always been a fan of their sexy and sweet campaigns. Press play and get acquainted with Etam. Oh la la!

There's nothing like a beautiful lingerie show to pull in the A-list models. And crowd. And Etam never fails to disappoint. The French label, which features lingerine designs by the beaut-iful Natalia Vodianova, is currently showcasing its S/S 2011 collection in Paris as we speak. Alexa Chung is there. Anna Della Russo is there. Kate Moss is there. And our very own Nicole Trunfio is modelling. We couldn't be more proud. Check out this pic that she tweeted of her and Karolina Kurkova backstage. Two TOTALLY different looks. Nic is all sexy catwoman with that dramatic winged eye, while Karolina looks otherworldly, romantic and feminine with her no-makeup makeup palette and chunky side braid, complete with pastel flowers. LOVE.

Following the success of a collaboration with Natalia Vodianova, Etam have recruited another model designer. Eva Herzigova unveiled her womenswear line for Etam in Paris which is primarily targeted at 40-something women. Eva told WWD, “It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind. Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.” Prices start from 69 euros and the pieces include jeans, a colourful gypsy skirt, a trench coat, long evening dresses and accessories. Eva dropped hints at the launch party about her future plans with Chopard too, commenting, "They are celebrating their 150th anniversary, so I will be in Cannes." Are you interested in Eva's clothing line?

Natalia Vodianova's life so far ticks quite a few boxes. Successful career? Sure. If by successful you mean countless covers, editorials, advertising campaigns and runway shows, then yes, big tick. Lucky in love? I'd say marrying a real estate heir and having three adorable children was quite lucky, so yep, tick again. Philanthropist? I guess you could call creating The Naked Heart Foundation, a charity which provides assistance to underpiviliged children in Russia, quite charitable, so yes, throw another tick her way.  And finally, design credentials? Well, her Natalia pour Etam lingerie collection sees her designing everything from bras to lace bodysuits, and her upcoming knitwear collaboration with Lutz & Patmos resulted in a multi functional, 2 way dress.

Phew! Anyone feeling a little like their life lacks a tick or three?