If ever there was a show set to sizzle, it was that of French lingerie label Etam. In a sexy, smoky, dark room filled with a who's who of fashion faces, sleek models stormed down the runway displaying some of the prettiest strips of lace we've ever seen — with lots of fresh flowers thrown in to add to the sensuality of it all. M.I.A, Rita Ora and Lily Allen took to the stage to sing some tunes while the ladies on the catwalk did their thang. We loved the femininity of it all — the reds, whites, pinks and blush tones — and stamp of French chic delivered via super sexy black garters, bras and more. Click through to see the full runway show, and a video of the luxe affair.
If super sexy isn't your thang, there are a tonne of sweet but still alluring options on offer for the all important bridal lingerie purchase. Bride to be Lily Adridge showed off Victoria's Secret's corseted, push up, va-va-voom smalls earlier in the week, but we are just as taken with the retro-romance inspired lingerie line that French blogger Cherry Blossom Girl has collaborated with Etam. Soft cup bras, bloomer style briefs and bow adorned separates in bridal whites make a delicious underwear collection for the subtly sexy bride. Step this way to see the gorgeous blogger-cum-designer modeling her super sweet line.
This week, the fashionable crowd flocked to Paris for the Spring Haute Couture shows. As always, it's a veritable who's who of the style world making the rounds from Armani to Dior, Chanel and beyond. Now, we're putting you to the test — think you can guess the Fab faces stepping out for all the shows? Game time!
Festival hair is a tricky little thing. It's got to be cool enough to say "I'm with the band," practical enough to keep you cool all day and easy enough for you to style at 10am in the morning after what was probably a pretty big night last night. But fear not. If you're heading to Big Day Out today, or have festivals penned into your calendar already, we've got a gorgeous hairstyle that fits the bill: a flower-adorned side braid. It's something we've seen on the runways twice this week already. Firstly at Alexis Mabille and then at Etam. Now, you don't need me to tell you how to do it. Simple. Just pick a shoulder, pull your hair in that direction and braid away. Then, to add a Woodstock vibe to your style, get Sportsgirl's Blue Bell Garland ($9.95) and you can either wear it as a headband or get your craft on and cut the headband into individual bluebells (leaving a "stem") and bobby pin them into your braid. LOVE. You too?
So we got ourselves in a lather over the fine fashion folk who turned up to see the Etam S/S catwalk show earlier this morning, but perhaps you're not familiar enough with the French lingerie house to really get on the same excitement train that we were? To give you some background, we've dug up this too-cute Etam ad, featuring some trés sexy underwear-clad girls running around Paris and pinching cabs, as you do. Known for making flirty, and very French underwear, Etam is like Europe's answer to Victoria's Secret. Natalia Vodianova has designed a collaborative line with the brand, and we've always been a fan of their sexy and sweet campaigns. Press play and get acquainted with Etam. Oh la la!
Wowee! All our dreams came true this morning, with all of the fash-pack showing up to support the Etam S/S2011 lingerie fashion show in Paris. The show is going on RIGHT NOW (like, literally), and you can catch the live streaming of this impressive catwalk extravaganza right here. It's not only the fresh, flirty and oh-so-pretty French underwear that's got our attention, as this show looks to be giving Victoria's Secret a run for its money in the celeb stakes. From model royalyy Kate Moss, Eva Herzigova, Aussie Nicole Trunfio, Karolina Kurkova (for proof, check out Bella's twitpic post) and Etam front face (and body) Natalia Vodianova, to fashion heavyweights Stefano Pilati, Anna Dello Russo and our fave Alexa Chung. And all this before breakfast? Blow me down with a pair of French knickers! We'll be keeping an eye on the show, and the fashionable front row — so stay tuned!
There's nothing like a beautiful lingerie show to pull in the A-list models. And crowd. And Etam never fails to disappoint. The French label, which features lingerine designs by the beaut-iful Natalia Vodianova, is currently showcasing its S/S 2011 collection in Paris as we speak. Alexa Chung is there. Anna Della Russo is there. Kate Moss is there. And our very own Nicole Trunfio is modelling. We couldn't be more proud. Check out this pic that she tweeted of her and Karolina Kurkova backstage. Two TOTALLY different looks. Nic is all sexy catwoman with that dramatic winged eye, while Karolina looks otherworldly, romantic and feminine with her no-makeup makeup palette and chunky side braid, complete with pastel flowers. LOVE.
Natalia Vodianova has that girlish charm act down pat. Looking ridiculously fresh and flirty in the Spring '11 Etam campaign, she flits from gingham checked frocks, to floral-on-floral ensembles to lacy French knickers with the flash of a smile. And we gotta say it, this mum of three looks pretty freakin' good in her underwear! Natalia rocked it for the French label's A/W shoot too, but we think we prefer this fresh-as-a-daisy, garden themed spread instead. But don't take our word for it — flick through and see for yourself.
Following the success of a collaboration with Natalia Vodianova, Etam have recruited another model designer. Eva Herzigova unveiled her womenswear line for Etam in Paris which is primarily targeted at 40-something women. Eva told WWD, “It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind. Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.” Prices start from 69 euros and the pieces include jeans, a colourful gypsy skirt, a trench coat, long evening dresses and accessories. Eva dropped hints at the launch party about her future plans with Chopard too, commenting, "They are celebrating their 150th anniversary, so I will be in Cannes." Are you interested in Eva's clothing line?
Natalia Vodianova's life so far ticks quite a few boxes. Successful career? Sure. If by successful you mean countless covers, editorials, advertising campaigns and runway shows, then yes, big tick. Lucky in love? I'd say marrying a real estate heir and having three adorable children was quite lucky, so yep, tick again. Philanthropist? I guess you could call creating The Naked Heart Foundation, a charity which provides assistance to underpiviliged children in Russia, quite charitable, so yes, throw another tick her way. And finally, design credentials? Well, her Natalia pour Etam lingerie collection sees her designing everything from bras to lace bodysuits, and her upcoming knitwear collaboration with Lutz & Patmos resulted in a multi functional, 2 way dress.
Phew! Anyone feeling a little like their life lacks a tick or three?