Cotton On has a knack for nabbing great talent to front their campaigns (Lara Bingle's Cotton On Body collaboration is proof of that!), and the latest It-girl to get in front of their camera? Erin Heatherton — The Victoria's Secret Angel who was recently in town for Mercedes-Benz Fashion Festival Sydney. The Victoria's Secret Angel is joined by the new face of Cotton On Menswear, Scott Eastwood (yep, that's Clint Eastwood's son!), in the retailer's Lights On campaign, which also features model and blogger Giza Lagrace.
Shot on the streets and rooftops of New York City, the campaign is hitting stores this month. Next up from Cotton On, we can expect collaborations with bloggers from Who What Wear, Tuula Vintage, I Am Galla, Front Row Suit, They All Hate Us, D’Marge and Song of Style. But for now, head into the gallery for a first look at the Cotton On Lights On campaign.