Fashion week was awash in style inspiration for us. Not only did we sit down with Whitney Port (so doe-eyed in person), talked shop with Taylor Tomasi Hill (cue killer girl crush!) and discussed wedding dresses with Yasmin Sewell (life envy, plus some) we also had a cup of tea with blogger extraordinaire-turned-designer and all round Swedish style queen, Elin Kling. If you’re not familiar with her site Style By Kling, we suggest you do some research. Even after a long haul flight, losing her luggage, and a slew of press duties she was lovelier, tinier(!), and more stylish in person than we could have thought possible. See what Elin had to say about her latest Nowhere collection, her suitcase essentials, and on making spelling mistakes on the internet. . .
When did you start designing? And was that always the idea behind the blog? Actually no, a couple of years ago I started thinking that it would be so fun to actually have my own brand. But I knew I’m not, you know, a designer, and I got a lot of requests to do collaborations, but I thought maybe one day I am going to have my own design, so I don’t want to use my name like that. I made jokes, like, “If I’m going to do it I’m going to do it with H&M” and because, you know, that’s never going to happen. And then they asked me! And I was like, “What?!”... I was the first blogger in the world to work with H&M, and I worked with them for one year on my collection, two times a week, and I discovered it was possible to make good design, within a good price range. And that’s kinda of like where I’m from, my history. I’m from a small farm in a small city and I think I got my first designer bag, like, five years ago. So I thought it would be fun to create good design for a great price for my readers. After the H&M collection.. I was like “Wow!”