The Shoes of Prey philosophy is pretty simple: every woman deserves to have the perfect pair of shoes, whether she prefers a lower heel, likes a pointier toe, or needs a bigger or in-between size.
The Shoes of Prey philosophy
is pretty simple: every woman deserves to have the perfect pair of shoes
, whether she prefers a lower heel, likes a pointier toe, or needs a bigger or in-between size. Since launching the design-your-own-shoe company in 2009, founder Jodie Fox, from Sydney, has brought her footwear problem-solving skills to the masses. The designer has opened four global offices, created two runway collections for Jonathan Simkhai
, and built custom shoes for Rihanna
, Carly Rae Jepsen, Elle Macpherson, and Kate Middleton. Jodie popped by our US POPSUGAR offices in San Francisco recently to show them how Shoes of Prey works and they picked Jodie's brain about her design beginnings, celebrity style icons, and her own shoe collection.
POPSUGAR: How did you get your start, and where did the idea for Shoes of Prey come from?
Jodie Fox: I come from a long line of Sicilian women who always loved shoe shopping and being around beautiful leather goods — I definitely developed the same taste! I went to law school, became a lawyer, and was never able to find shoes that I liked, let alone ones that worked well with the suits I had to wear every day. I then began learning about leather and shoe construction and decided to delve into my creative desires. For my business partners and me, it doesn't matter that we didn't start out as cobblers. It matters that we're solving a problem. This is about you; every woman should have the perfect shoe.
PS: What are your favorite upcoming shoe trends?
JF: I love anything sculptural — anything that goes "beyond the foot" and looks like a piece of art. Also, brogues and oxfords are the new ballet flat. If you don't have a pair of oxfords, you're in trouble.
Find out Jodie's ultimate style crush, shoe tips for brides, and more when you keep reading.