Say bonjour to French beauty Camille Rowe, aka the new face (and body) of Seafolly's 2013 campaign. The homegrown swimsuit brand has a habit of tapping the hottest Australian modelling talent for their iconic campaigns (Catherine McNeil, Miranda Kerr, Kristy Hinze, Jessica Hart, Alyssa Sutherland. . . ), but for twenty thirteen Seafolly has gone all Euro on us, employing the pillow-lipped Parisienne local. Having racked up campaigns for Chloé fragrance, GAP and Abercrombie & Finch, Camille is a sure bet.
David Gubert snapped Camille posing up a storm on the sands of Hawai's Waikiki beach in what we think is one of the labels' strongest collections to date. Neon chevrons, high-waisted two pieces reminiscent of '50s pin-ups and more hot house florals than you could poke a coconut at. Step inside to see the first installment of this high-wattage partnership (which drops in-stores June), plus see an exclusive behind the scenes snap of Camille at work.