Begone, Monday! Doutzen Kroes' latest turn as the face of H&M's High Summer campaign makes us want to be gallivanting on some far-off shore. Sure, Beyoncé may have heated things up in the brand's Summer kick-off campaign, but this Terry Richardson-shot spread is all sunshine, perfectly touslled beach hair, and of course, beach-bound essentials — with Tulum, Mexico, as the backdrop. Inside, Kroes shows off a cool mix of easy cover-ups, belted and accented with statement jewelry, and truth be told, there's really not much more you need than that. A look at the H&M High Summer campaign, as well as our favourite picks from the collection, here.
The bar was set high with Beyoncé's Summer campaign for H&M, so it only seems right to employ the supermodel services of Gisele Bündchen for the brand's Autumn 2013 campaign. The Brazilian beauty was spotted in London, posing in a cool lineup of cable-knit turtlenecks, navy blue peacoats, black moto-inspired ankle boots, newsboy caps, and printed shirtdresses. And let's be honest: if there's anyone that can make us want just about everythingin one fell swoop, it's Gisele. While we await the official campaign images, here's your first behind-the-scenes look at what's on tap for H&M's Fall '13 campaign.
Source: Instagram user giseleofficial
H&M has tapped Beyoncé to be the face of its Summer campaign. And with the start of her Mrs. Carter world tour today, another round of images of the singer lounging on the beach in the Bahamas have been released. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind," says Beyoncé. The print ads and outdoor billboards are slated to read "Beyoncé as Mrs. Carter in H&M," an introduction that fittingly reflects the name of her world tour. Additionally, a commercial will be released, featuring one of her new tracks, "Standing on the Sun." So, when can we expect the Beyoncé x H&M takeover to begin, er, continue? The complete collection, alongside the campaign, will be available overseas in May. Now, click on for a look at the latest campaign images.
Saturday's H&M Loves Music pool party was held at the expansive Merv Griffin Estate just outside of Palm Springs. The bash was the first such event the global fashion brand has thrown in conjunction with Coachella. The festivities featured paddleboat rides and ping-pong tables, carnival snacks including popcorn, fairy floss and churros, and a live poolside performance by Santigold. Santigold hit the stage late in the afternoon and played some of her biggest hits, including "L.E.S. Artistes," for the crowd. During the soiree, we caught up with Sophia Bush, who was lounging under an umbrella with a group, and spotted Darren Criss taking a turn on the paddleboats. Diane Kruger and Joshua Jackson also arrived with friend and designer Jason Wu and relaxed by the pool.
Later on, Diane and Joshua transitioned to the Coachella festival itself, where they shared a few kisses in the VIP sections as bands played. Several famous couples have been making the rounds at the festival this year. Robert Pattinson and Kristen Stewart were at Coachella on Friday night, Michael Polish and Kate Bosworth spent Friday afternoon checking out bands including Beach House, and even Hilary Duff and her husband Mike Comrie made their way out to the desert to take in the first of two Coachella weekends.
Good news for fans of the Swedish chain store this morning, with H&M confirming that Australia is most definitely on their global domination agenda. The international retailer will be establishing a local retail presence, with 350 new stores planned for 2013 and Oz featuring on the 2014 to-do list. As of February this year H&M's world-wide store count stood at 2,818, compared to 2,491 last — that's some serious growth! WWD reported that "Most new doors will open in China and the U.S., including two new H&M flagships in Manhattan later this year. Launches in Chile, Estonia, Lithuania, Serbia and — via franchise — Indonesia are also scheduled for 2013, while Australia is said to follow next year." All we can say is, bring it. We're ready.
The rumors were true: H&M has tapped Beyoncé to be the face of its Summer campaign, and the first look at the partnership shows the singer lounging on the beach in the Bahamas. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind," says Beyoncé. The print ads and outdoor billboards are slated to read "Beyoncé as Mrs. Carter in H&M," an introduction that fittingly reflects the name of her upcoming world tour, which kicks off April 15. Additionally, a commercial will be released, featuring one of her new tracks, "Standing on the Sun." So, when can we expect the Beyoncé x H&M takeover to begin, er, continue? Now, click on for your first look.
Along with the retailer's Coachella-ready wares, H&M is launching The New Icons, a collection inspired by its campaign models, Joan Smalls, Liu Wen, Lindsey Wixson, and Daphne Groeneveld. And, as you may have guessed by the source of inspiration, the clothes prove just as cool as the ladies wearing them. With a rocker edge that reminds us of Givenchy-meets-Joan-Jett appeal, and a romantic Americana slant that's more Ralph Lauren in the '90s, the latest batch of H&M clothes offers up an easy "road map" for emulating a similar brand of cool-girl styling. We're particularly drawn to the silver-embellished black vest, cream-colored ruffle lace miniskirt, and the drawstring bucket bag both Smalls and Wixson show off in the campaign. Here's your first look at The New Icons collection — available in stores O/S in early April — right this way.
The creative crew from H&M must be keen festival goers, because they've nailed the dress code. Without getting into obvious Woodstock territory, the lastest Spring campaign from the Swedish super chain mixes boho elements with grungier, '90s inspired separates to keep things real. Please don't hate us for showing you something that us Aussies can't yet get a hold of down under, but we thought you'd appreciate a look-see anyway. Planning a trip o/s? Got pals who live in the States? Right click, save as. You'll want to start a favourites folder.
Photo courtesy of H&M
David Beckham had a busy afternoon with Adidas yesterday. He linked up with French soccer legend Zinedine Zidane, who many across the world know from his infamous World Cup headbutt in 2006, for a photocall and autograph-signing session at the Adidas Performance store on Paris's Champs-Élysées. The day of promoting came after a busy week of soccer playing with Paris Saint-Germain. David made his debut with the team on Sunday, and then on Wednesday helped lead them to a second win.
David's wife, Victoria Beckham, was in Paris to watch his weekend game, but has since returned to London to be with their four children. David wrapped up last night with a stop by the French TV show Le Grand Journal. In addition to speaking about his soccer work in France, David touched on his shirtless H&M ads. He refuted rumours that he used a body double for shots of his derriere in the campaign. He told the show's hosts, "No, I can say the crotch is mine and the backside is mine as well. I heard this the other day. Someone said that I had a stand-in for my bum, but no, I can confirm that's my bum."
The green carpet at last night's H&M and Global Green USA pre-Oscars party showed off another helping of amazing party looks thanks to the impeccably dressed celebrity crowd. Never one to shy away from daring looks, Miranda Kerr hit the (faux) grass with husband Orlando Bloom wearing a printed crisscross, cut-out dress from Peter Pilotto's Spring '13 collection. Meanwhile, Sophia Bush opted for a modern H&M white suit paired with nude Christian Louboutin pumps and a pink beaded clutch. Emmy Rossum channelled Old Hollywood glamour in an elegant draped gown, while Helen Hunt shimmered in a metallic lace dress. See every up-close detail in the slideshow now.