Alexa Chung the new face of French Fashion Label Maje: Get a First Look at the Campaign Video

Alexa Chung is adding French fashion label Maje to the hit-roster of cool brands she's represented over the years; Superga, Madewell and Pepe Jeans amongst others — fronting their A/W campaign. The model-cum-TV presenter-cum-DJ-cum-author was a natural choice for the brand according to the founder and creative director, Judith Milgrom, who said at the launch party in New York's Chelsea district that "Alexa has been an inspiration for me and the design studio team for many seasons... She is exactly the type of girl I think of when I create my collections: a working girl, always in action and who has a great knowledge of fashion." The campaign as well as a short black and white film was shot in the closed-off Parisienne subway station of Porte des Lilas, which despite Ms Chung compared to a "SNL spoof", looks trés cool to us. Take a look at this preview images from Alexa's latest fashionable venture. Images courtesy of WWD.