2012 MTV EMAs: Taylor Swift, Rita Ora, Lana Del Rey Style

The 2012 MTV Europe Music Awards kicked off in Frankfurt, Germany, a few hours ago, and while the event is all about music, we only had eyes for the fashion. Alicia Keys was looking fabulous in a form-fitting block-colour Stella McCartney dress, while Taylor Swift stuck to her tried-and-true formula of metallics and sparkles — her beauty look was gorgeous, too. Lana Del Rey was looking decidedly conservative with a pretty navy satin gown and stylist Lousie Roe rocked a dress by Aussie label sass & bide. But best in show so far? Rita Ora, in a red lace Marchesa concoction — she totally owns the red carpet. Click through the gallery to see all the pics so far, and be sure to check back for updates!